This season, we’ve added FitVine Wines to our wine list here at The Pointe. Have you heard of FitVine? With a male runner sprinting across the label and a name like “FitVine,” you can probably guess what their jam is: a wine geared towards active, athletic folks who are aiming for a healthier lifestyle. Healthy wine. Well, this debate has been going on for ages, right? Is wine good for you or not? Like so many other food products (chocolate, coffee, whole grains, etc.), the proclaimed health benefits of wine seem to ebb and flow like the tides here in Provincetown. I’m not about to delve into the pros and cons of this or that phytochemical or how diatomaceous earth affects the fermentation and filtering process.
Produced by a group of athletes who spend their free time running, hiking, paddle boarding, etc., FitVine is geared towards those with a more health-conscious approach to eating and drinking. They do make quite authoritative claims about sugar levels, sulfites, and how their proprietary fermentation process is distinct and superior. Whether this is just marketing gimmick or scientifically provable may be worth considering and other folks have done so already (click here for one in depth look by Paste Magazine). The wine is less carbs and calories than most (90 calories for FitVine’s Chardonnay or Sauvignon Blanc, compared with 150-170 calories for other high alcohol dry whites). It has very little residual sugar, as do most wines with the exception of Champagnes and dessert wines. Some folks may get all uppity about the ‘claims’ that FitVine is making. C’est la vie, right?
What appeals to me about the brand is the no-nonsense, no-frills approach to wine making and wine drinking. They’re simply looking to produce great tasting wine that is as ethically sourced and produced as possible. Sounds good to me. Anecdotally, people have noted that the ‘day after headache’ is missing. Good riddens to that!
In the end, it all comes down to taste—if you don’t like it, you probably won’t drink, regardless of any supposed health benefits. At the Pointe, we are offering the Pinot Noir, Chardonnay and the Sauvignon Blanc. They’ve been very popular so far. People rave about them. They praise the clean, full flavor of the Chardonnay and the long finish. Usually wines that are tagged as ‘healthy’ suffer from less alcohol content or a lack of complexity. These are easy drinking wines. Perfect for the summer season here in Ptown. Next time you are in, try a glass and decide for yourself!